Semiotics
The theory of signs from the greek semeiotikos wich means an "an interpreter of signs". Signing is vital to the human existance because it underlines all forms of communication. Within semiotics, anything that is used for human communication is defined as a sign gestures facial expressions etc...
This sign is a representation of a skull on a cross. It suggests a few meanings:
-Death
-Pirates
-Toxicisty
-Danger
Denotation
What an image actually shows and is immediately apparent, as opposed to the assumptions an individual reader may make about it.
Conotation
The meaning of a sign that is arrived at through cultural experiences a reader brings to it.
Examples of denotations and conotations of glasses
The object itself.
The signified
The meaning conveyed by the signifier.
Example of the signifier and the signified
The signifier is the printed image and the signified is the meaning of the image.
Codes
A common theme within the genre of a film.
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